As an international event that has laid the foundation for the craft beer industrial in Asia, CBCE2018 was held at Shanghai World Expo Exhibition &Convention Center on May 16th -18th ,2018. According to the statistics, the exhibition attracted 170 leading raw materials and equipment manufacturers from several countries and regions. Among them, raw material manufacturers are the sales of high in World and China, including Fermentis, White labs,  Supertime Specialty Malt and other high quality enterprises, the equipment’s manufacturers have the World famous enterprises such as Krones, KHS, HGM, Talos, Hisent and so on, the craft beer brands have REBERG, Goose Island, Dxcel and other representatives that are far ahead in the Chinese craft circle to participate in. And there are also a number of small and medium-sized beer companies and catering brewers.

            Professional visitors and delegates of CBCE 2018 will be domestic and foreign beer makers, beer tasters, professionals from the catering industry, senior executives of large beer enterprises, professionals from medium-sized and small breweries, manufacturers, distributors, agents and retailers. On top of that CBCE is awaiting national authorities, beer associations / chambers of commerce from various provinces and cities, experts and scholars of food specialties from colleges and research institutes, investment institutions, industrial designers, brand planners and of course domestic as well as foreign media. The foreign industry associations and top media will introduce the status quo of their home-based industry and experiences from abroad while revealing the trends of the Chinese craft beer industry in the future. Craft beer experts will share the latest brewing technologies to the audience, founders of domestic and foreign well-known breweries will provide insights of their operating experience of breweries and brand management methods. Domestic mainstream distributors and well-known e-commerce platforms will discuss marketing channels of craft beer and new retail models, and experts from cold chain and logistics industry will give ideas how to solve the main problems of the industry and provide solutions of storage and logistics. Last but not least, well-known investment institutions will be invited, so local craft beer projects can have the opportunity to get interesting investment contacts.